Truly Flavor Drop
Truly Hard Seltzer – a refreshing alternative to other alcoholic drinks – wanted to branch out to a new audience. Specifically, the creative class, downtown cool kids, and sneakerheads. To celebrate the crisper, fresh taste of TRULY, Truly partnered with twelve artists from around the world to each create a custom piece inspired by their twelve revamped flavors. The brief asked the artists to create artwork that would work across a box containing a six pack of a single Truly flavor as well as posters and social content.