Truly Flavor Drop

Truly Hard Seltzer – a refreshing alternative to other alcoholic drinks – wanted to branch out to a new audience. Specifically, the creative class, downtown cool kids, and sneakerheads. To celebrate the crisper, fresh taste of TRULY, Truly partnered with twelve artists from around the world to each create a custom piece inspired by their twelve revamped flavors. The brief asked the artists to create artwork that would work across a box containing a six pack of a single Truly flavor as well as posters and social content.

Agency 360i

The artists were to take inspiration by the flavor cues of the can and use a color pallet that lived in the world of the flavor. Artists were not restricted from using colors outside the main colorway of the can, as long as there was ultimately a strong connection between the color and flavor of the finished piece.