Three Words to Describe Two Fresh? Relaxed, Efficient, Freedom
We are delighted to announce that Los Angeles-based creative studio Two Fresh has joined ATRBUTE Studios! Phil Guthrie, who founded the studio in 2016, gave us a behind-the-scenes look at his studio in the interview below.
To see more of their work, visit Two Fresh's portfolio!
How did you get started in this industry?
I actually wanted to be an artist, but born from “two” CPA’s, I went to college to be an accountant. But after searching myself I moved to art school and moved to LA in 2009 and started with a medium sized shop that handled mostly broadcast work.
How did you land on Two Fresh as a name?
Ha! Long story, but the “Fresh” originated from my LLC I created 10 or so years ago, then we added the two for a lot of reasons. Two is my lucky number, for some reason, anytime two is involved I find good luck and success. Also, I was going to partner with another person with the same name, that never officially took off, but the name stayed.
If you could describe your studio in 3 words, what would those be?
Relaxed, efficient, freedom.
Relaxed, because I feel it’s the best way to let everyone do their job smoothly. Efficient, from our workflow with clients and internal teams - simple is better. Most importantly freedom. Freedom stands for how I try to get the best work from our artists. If you give freedom and don’t hover, you can get some very interesting results, unless its the 9th hour and delivery, of course!
What's the first thing you do when you get a new client brief?
Unconsciously, I am putting the team together in my head as I run through it. Then I look for references.
How do you work past a creative block?
For me personally, I need to laugh, if I can get a natural laugh out, my block is gone, typically, the block for me is because I get stuck in the OVERALL vision, and all the behind the scenes, when sometimes you have to zero in on ONLY the art being created.
If you could give a piece of advice to yourself at the beginning of your career in animation, what would that be?
Always stand behind your work, but if someone doesn’t like it, its not necessarily that they don’t like it, they just know the client and what they want more than you.