Posthuman Joins ATRBUTE Studios

We are so thrilled to announce that Posthuman has joined ATRBUTE Studios! For our newest additions, we've decided to do something a little differently — conduct a short (virtual) interview with our artists to help you get to know them a little better. Take a read through our Q&A with Director Dani Macovei below, and be sure to check out Posthuman's portfolio

How did you get started in this industry?
I’ve got a background in fine art and have studied painting most of my life. In college the fine art department I was in was called 4D which meant we were experimenting a lot with moving image so this kind of set the tone. After graduation I started discovering all the cool studios in the motion graphics industry and that gained my interest so I began to push my skills towards learning 3D software, landing my first job as a 3D designer shortly after that.

How did you land on Posthuman as a name?

Posthuman is a concept I have discovered and started exploring during my college years, when we would have lots of theoretical and philosophical discussions placing our work into context. The very basic principle of posthumanism is existing in a state beyond being human as an entity who can embody different identities to understand the world from multiple perspectives, which very much sums up our creative process and identity as a studio.

If you could describe your studio in 3 words, what would those be?

Craft, quality, versatility. 

What's the first thing you do when you get a new client brief?

Think of ways in which we can approach the theme and find a balance between all the elements involved. Essentially balancing the creative side with the business one.

How do you work past a creative block?

I don’t believe there is such a thing as a creative block. Creating is a process of trial and error so if something is not working, then you need to just change your perspective and approach and find a new way of exploring the theme.

If you could give a piece of advice to yourself at the beginning of your career in animation, what would that be?

Start earlier. :)