Lightfarm Joins ATRBUTE Studios

We are so thrilled to announce that Lightfarm Studios has joined ATRBUTE Studios! For our newest additions, we've decided to do something a little differently — conduct a short (virtual) interview with our artists to help you get to know them a little better. Take a read through our Q&A with Lightfarm below, and be sure to check out their portfolio

How did you get started in this industry?
Lightfarm started as a retouch shop in New Zealand, the business grew and partners back then decided to bring a Brazilian duo to the creative team and that's how the whole Brazilian office started. We love the fact that we can work with what we really love which is creating and being connected. This is why we started and why we still do it!

How did you land on Lightfarm as a name?

It was an idea from the partner Simon McCormack, a simple take on playing with light and well... farm! Did you know that New Zealand is really known for the farmland they have? I love the fact that this kinda relates to what it became. Lightfarm now is an Awarded Powerhouse of artists pumping creativity, concepts, and craft into all of our client's ideas. Sounds like Lightfarm.

If you could describe your studio in 3 words, what would those be?

Passionate, multidisciplinary, crafty.

What's the first thing you do when you get a new client brief?

After a brief usually, we gather and start chatting about what just happened, and how we can make it nice! It's exciting and a bit chaotic. References flow and we get all departments working on their preliminary scopes, production times, possible references, ideas, ballparks, freelancers, and so on.

How do you work past a creative block?

Wade into other stuff, search for references, but go broad! Eventually, we find a way back in again. It really also helps to listen to other people's takes on it. Make sure ego is tamed too! ;)

If you could give a piece of advice to yourself at the beginning of your career in animation, what would that be?

It's all about the process and people chasing the same goals. Try to get the best synergies out of everything you can.