ATRBUTE Welcomes Alessandro Gottardo aka Shout

We are delighted to announce another addition to our illustration roster — Alessandro Gottardo aka Shout! An incredibly prolific illustrator with a distinguished list of clients and a host of design awards, we were excited to ask him a few more personal questions about how he approaches his work. Read the interview below to get to know him a little better, and be sure to take a look through his portfolio! Welcome, Alex! 


If you could describe your work in 3 words, what would those be?
Conceptual, minimal, narrative.

Was there a defining moment when illustration turned from a pastime to your career?

No, there wasn't such an epiphany, but there was a moment when illustration became my own language, my way to tell the stories, in 2005, when I stopped worrying about “how" to draw something and more “what" to say through that drawing.

What's the first thing you do when you get a new client brief?

Whether it's new or old client my routine is the same, I print the brief, I update the agenda, I put it in the stack according the deadlines, and depending on the priority I start to read the project details taking my time.

Early bird or a night owl?

Early bird.

How do you work past a creative block?

I never have creative blocks. I think it's like playing the piano, if you do it every day for years at the end there are creative automatisms that start as soon as I start reading the brief.

How do you reward yourself when you finish a big project?

In the past I used to have a dinner out with my wife somewhere elegant, now I'm a father for a few years so we don't go out much anymore, and I tend to share the satisfaction with my wife in a simpler way, a hug and a kiss.

What's your absolute favorite piece of work you created in the past 12 months? 

From the point of view of prestige I think the two covers I created for TIME magazine and Fortune. They're two covers I've been wanting to do for a long time. The TIME cover is a remake of the iconic Robert Grossman's cover (the original one, I have to admit, is much more beautiful) while the Fortune cover is an original idea that I like. While from a purely technical point of view the month of January for an English Bank calendar is my favorite.
(Images included below.)

If you could give young Alessandro one piece of advice, what would that be?

Have children younger, everything is gonna be ok.