ATRBUTE Studios Welcomes Rave Growl
We are so thrilled to announce that Rave Growl has joined ATRBUTE Studios! For our newest additions, we've decided to do something a little differently — conduct a short (virtual) interview with our artists to help you get to know them a little better. Take a read through our Q&A with Director Ruan Vermeulen below, and be sure to check out Rave Growl's portfolio!
How did you get started in this industry?
Our first job out of varsity was to create viral campaigns for Lucky Strike to attract consumers to underground parties featuring international rock acts. It was like a treasure hunt to find the gold, but instead, you might see a band you never thought you will see live. We filmed the whole journey plus the live act, and then used to cut Post-Event vids. That’s when the editing / visual bug bit us. After that, cutting for and with music became a driving ambition. Making moving pictures that encapsulates pop culture became a thing for us. Never stop never stopping.
How did you land on Rave Growl as a name?
One of my best mates plays for a band called FOKOFPOLISIEKAR … translated into FUCK-OFF POLICE CAR, South Africa's most popular punk/rock band. We did all the visuals for their live shows. When we did the first gig, Snakehead, the drummer / BF asked about our stage name, and he then said it had to be Rave Grohl (meant to be Dave Grohl, the drummer we all love and admire). It stuck. Then our designer made a spelling mistake on the logo design and changed the H to W, and that stuck as well. Can’t ask for better friends.
If you could describe your studio in 3 words, what would those be?
Brave, gritty, daring.
What's the first thing you do when you get a new client brief?
Scroll down to see the deadline… and then get exited. I guess the first image / reference in the brief either gets the juices flowing or not. Then the debate starts.
How do you work past a creative block?
Step away from the machine and take a breather. Being two partners is the best, each one being equally as fucked-up as the other. We go way back, to student days. We usually go back there to find that real bug, that raw self-expressiveness. That usually helps.
If you could give a piece of advice to yourself at the beginning of your career in animation, what would that be?
Enjoy it more, cause not everything lasts. The more you work, the more you become part of all that is out there. When you start, all is fresh and new and truthful and honest. Enjoy that. Being a veteran is great but having that young-blood is a once-off experience. Having the experience is what counts at the end, so make the most while you get it.