Bloomingdale’s partnered with Yinka Ilori on Just Imagine, a campaign that reimagines the flagship store through art, fashion, and storytelling. The project includes a facade takeover, transformed retail spaces, and installations across multiple floors.
The store morphed into a wildflower garden, inspired by the motif of the wildflower. As Ilori reflects, something is mesmerising about contemplating a flower: it draws us into the present and grounds us in the now. Especially, Wildflowers thrive in unexpected places, much like the people of New York City, who adapt and flourish with creativity, determination, and resilience.
The artwork itself is titled Cherish Your Magic; an appeal to search inside yourself, embodying the sentiment that everything you need is provided within. The installation features sculptural builds and colourful product displays. The limited-edition collection includes cashmere knits, playful home objects, Baccarat vases, sketchbooks, jewellery with Bea Bongiasca, and a seating capsule with Kartell. Self-care pieces include a BYREDO travel kit, Augustinus Bader’s The Rich Cream, and a signature candle with Joya Studio.
The retail space also features an exclusive PlayStation® x Yinka collaboration, blending art and gaming through joyful florals and bold design. The collection includes apparel, accessories, candy, and gaming products, including PS5® consoles, DualSense® controllers, and headphones, under the tagline “Play Brings Out The Joy.”
