Victor Llorente photographed Noah Lyles for Adidas’ latest Adizero campaign, capturing the Olympic sprinter in a rare moment of softness and swagger. Known for his bold use of light and emotionally charged portraiture, Llorente leans into contrast, pairing Lyles’ explosive athletic energy with romantic gestures and a bouquet of roses. The series brings a fresh, unexpected intimacy to the world of performance sportswear, showing a champion in full bloom.
