Purely Iconic is a surreal visual journey through nine rooms and its characters, celebrating 20 years of creativity. With over 50 professionals involved, the film is the biggest Serial Cut production ever. The rooms and characters were shot in 7 days, creating a story to celebrate their two decades of creativity.

To accompany the film, they created a massive 544-page compilation of their most iconic projects over the years. This volume celebrates two decades of pure creativity that combine pop culture, surrealism, and 9 different covers to choose from.

Produced by Serial Cut™: proudly no sponsors involved.