Verizon — Summer Promos (with Wieden+Kennedy NY)
Pakko De La Torre led creative direction in close partnership with W+K New York and Verizon’s brand team, running a near–real-time pipeline on Slack (virtually 24/7) to iterate scripts, keyframes, and motion tests with same-day approvals. By combining GenAI pre-viz and design with traditional compositing and finishing, his hybrid workflow cut production time by 70%+ while raising the visual bar. The result: a suite of platform-native social films delivered at speed, unmistakably on-brand, and built for thumb-stopping impact.
