We teamed up Jeremy Booth with BEEF.org (The National Cattlemen’s Beef Association) on a special project where he spent time out at the historic JA Ranch in the Texas panhandle, taking in the day-to-day of ranch life and the bigger story of how beef makes its way from pasture to plate.
Out of that experience came a series of original artworks and a short film that spotlights the people and heritage behind American ranching. It’s a great example of how art and storytelling can bring a fresh perspective to industries you don’t always see through a creative lens.
