Starbucks Reserve, Empire State Building - Siren Logo Revamp & Limited-Edition Merch

Starbucks unveiled the new Starbucks Reserve Empire State Building store which opened its doors to the public on Wednesday, November 16th.  Spanning 23,000 square feet and three floors, this unique store celebrates connecting over coffee through innovative experiences such as immersive hands-on workshops and guided tasting flights as well as new coffee beverages and craft cocktails, and an extended artisan menu of Princi food only available at this location.

In a place that honors a city filled with art, Starbucks selected local artist Jade Purple Brown to bring this special store to life by asking her to redesign their iconic Siren logo. Through her own vision of vibrancy and freedom, Jade's 3D interpretation welcomes visitors at the entrance  and showcases the Siren's bravery, strength, and optimism. She also created a collection of merchandise on sale in the Concourse level shop. 

Visit Starbucks Reserve in the Empire State Building located at 350 5th Ave. NYC.

“Starbucks Reserve locations are designed to spotlight our exquisite Starbucks Reserve® coffee and showcase our heritage, expertise, and dedication to coffee craft through interactive coffee experiences where barista craft is the cornerstone,” said Mark Ring, svp of U.S. retail at Starbucks.  “The Starbucks Reserve Empire State Building store is a one-of-a-kind destination that highlights our commitment to push the boundaries of coffee craft and offer our customers new, immersive and multi-sensory coffeehouses that are designed to inspire and create moments of connection in this special space.”