Jade Purple Brown gave Häagen-Dazs a refresh with new packaging artwork for five fresh flavors from their City Sweets Collection. The flavors reimagine iconic on-the-go city street food snacks including soft pretzels, crispy churros, and New York City’s classic black and white cookie into delicious, decadent desserts.
Häagen-Dazs is fully committed to letting artistic voices be heard by supporting creatives on their platform. As part of an initiative with multi-hyphenate creator and tastemaker Lena Waithe, the #ThatsDazs partnership aims to redefine luxury for the masses by providing a range of talented creators with a place to share their passions.
The flavors include:
Summer Berry Cake Pop - Strawberry and sweet cream ice creams with cake pieces and raspberry sauce
Chocolate Peanut Butter Pretzel - Chocolate ice cream with peanut butter and pretzel pieces
Black & White Cookie - Vanilla bean ice cream with cookie pieces and chocolate frosting
Coffee Chocolate Brownie - Coffee ice cream with brownie pieces, espresso chocolate sauce, and cocoa nibs
Dulce de Leche Churro - Cinnamon churro ice cream with dulce de leche sauce and cinnamon churro pieces
See the full collection here.