Charles Blunier & Co. constructed the brand design and positioning – visual identity, tone of voice and attitude – of what is probably the world’s most renowned UHNW wealth management firm, which holds some of the wealthiest families on the planet. Over the past nine years, they shaped that very presence in a wealth of executions and luxurious materialisations: 21 special-edition books and magazines, 29 exclusive brochures and 54 invitation concepts for high-profile events.
The core market can hardly be reached via conventional media, so the brand presence is all about the touchpoints of business, family and passion, often one and the same. And since this is often their personal space, Charles Blunier & Co. have reached them respectfully yet confidently, at eye level.
