Julius Bär

Take a smart brand with a very strong heritage and turn it into an even stronger brand: Under a new visual umbrella, a new photo language, Blunier & Co. allowed the brand voice to express itself in all its beauty and diversity. Then they took the blue to another level, adding class, warmth and elegance to its aura: the Julius Baer Royal Blue.

The visual as well as tactile experience was enhanced by specially chosen materials, so that corporate publications – the magazine “Vision” being the start of more – reflect a culture of excellence and passion for innovation.