Gstaad Palace

Like the hotel’s demanding guests, a brand needs constant attention. While the hotel had perfected its services, rooms and interiors, the corporate identity had not evolved. So Blunier & Co. brushed up the logo, reimagined typography and photo language, then redesigned all printed material and the website.

Their rebranding of the luxurious five-star hotel was done with a clear train of thought: aiming to take its heritage into the future.