Charles Blunier & Co. created another expert branding campaign for Ferrari, celebrating the launch of the new official dealer in Zurich. Their approach was to reach out to all of the Ferrari collectors worldwide. What describes a Ferrari collector? What does the world of a collector look like? These key questions were part of their inspiration.
The team visualized the passion for Ferrari, the passion for shapes and lights, the passion for collecting, the passion for silhouettes, manufacturing-designs, craftsmanship, and so on. The video is an homage to "the good old days," and carrying the spirit of those days into 2020 with a contemporary look.
