Lava AR

Pairing music with AR to produce immersive experiences and create "music you can see". Part music video, part interactive sleeve design, "Necessary Explosion" is an app which uses audio recognition to trigger AR sculptures to accompany individual songs.

The app sees the 11 tracks of SOS, the debut album from Amsterdam-based artist, Necessary Explosion, visualized into unique AR sculptures that spin atop the vinyl SOS record on a turntable. Audio fingerprinting technology triggers the AR content specifically designed for each track, which users can access through the iOS app on mobile or tablet. Users can further engage with the sculptures by moving around them, as the proximity-based animations react when you move closer or further away.