Facebook ART x AR

Campaign with Facebook to create a vision of the future of art in museums using Augmented Reality. This first project extends the Pre-Raphelite classic Ophelia by John Everett Millias (1829—1896) and “hacks” the narrative of the painting.


Through AR, visually the painting spills into the environment around you and elements come to life around you as you experience the painting in the Tate Britain.