To inspire people to spend time outside and live more moments that matter, this campaign created a secret paradise in the heart of one of the most hectic, overpopulated cities in the world: Mexico City. Stripping away the surrounding concrete jungle, ‘Paraíso Secreto’ combined theatrics, VR technology and interactive set design to immerse visitors into a natural mirage – alluring them away from the stresses of urban reality and pulling them into a secret paradise.
To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path – this mixed reality experience seamlessly combining the digital and physical world, to effectively trigger the brain to truly ignite the feeling of being in Paradise.
