ATRBUTE Labs teamed up with artist Bryce Wymer to bring color and energy to the Rivian showroom in NYC’s Meatpacking District. The collaboration celebrates a city alive with a vibrant mosaic of people and, above all else, movement—constant motion, the dance between the human spirit and the art and architecture that surround it. It’s a kinetic love letter to New York: a grand, figurative, abstract celebration of everything that drives us—courage, creativity, and the unyielding pursuit of adventure.