AIM World helped E/LA Advertising create a visual language that reflected Tazo’s diverse flavor profiles without feeling overwhelming. The challenge was to strike the perfect balance between elegance and approachability, embodying the adage, ‘less is more.’
The resulting designs featured bold, vibrant colors contrasted against clean white backgrounds, accented with earthy, natural graphics. This approach highlighted the complexity of each tea flavor while maintaining a lighthearted, inviting tone. The campaign’s understated yet impactful aesthetic exemplifies the design philosophy that continues to inspire AIM’s creative approach today.
