Sergio del Puerto, a Madrid-based creative, has spent over 25 years redefining visual language. His passion for visual communication led him to found Serial Cut an acclaimed studio blending digital, physical, and virtual techniques. With a distinct style of pop, sophistication, and melancholy, Serial Cut has worked with top brands and exhibited worldwide. Sergio has also published ExtraBold and Purely Iconic and spoken at leading design festivals.
AI marks a new chapter for Sergio through ZAGALE, his AI alter ego. Unlike generative AI trained on vast datasets, ZAGALE’s work is based solely on Sergio’s creations. This allows him to merge contrasting ideas with precision and soul, crafting surreal visuals that challenge perception.
Generative AI is reshaping creativity, offering new tools and endless possibilities. It fosters innovation, making artistic exploration more dynamic and accessible. AI serves as a creative partner, pushing Sergio to experiment, blend digital and traditional techniques, and reinterpret existing art.
Rather than replacing his art, AI amplifies creativity for Sergio. It sparks new ideas, and redefines the creative process.
